Empowering Digital Transformation in the Commerce Industry
Lula Commerce, an innovative force in digital solutions for the convenience store industry, sought to transition from a “mom-and-pop” perception to a sophisticated, enterprise-level digital commerce platform. Their vision was clear: to establish a brand identity and online presence that communicates their broad suite of services and their role as a trusted partner in digital transformation.
The client's initial expectations were high—they wanted a brand that resonated with both small and large convenience store chains, and a website that could effectively showcase their comprehensive service offerings, from software solutions to strategic business intelligence.
Industry
SaaS
Headquarters
Philadelphia, PA
Growth Stage
Early Stage
New brand identity
Our primary goal was to redefine Lula Commerce's brand identity to reflect their evolution from a single-product provider to a comprehensive digital commerce platform. This included developing a new logo, visual identity, and an engaging, lead-generating website that seamlessly integrates their extensive service offerings.
We also aimed to ensure the brand and website could scale alongside Lula's growth, accommodating future expansions and additional functionalities, such as a potential shift towards global markets and the inclusion of new verticals like pharmacy and grocery services.
Brand strategy
and visual outcomes
The logo was designed to symbolize connectivity and integration—core aspects of Lula's value proposition. The bold color palette, dominated by vibrant pinks and purples, was selected to make Lula stand out in a traditionally conservative industry, while the typography (Montserrat and Inter) was chosen for its modern, clean, and accessible aesthetic, aligning with the brand’s forward-thinking ethos.
An engaging and
lead-generating website
We structured the website to provide a clear and intuitive user journey, ensuring that potential clients could easily explore Lula’s service offerings. The design process involved multiple iterations, incorporating client feedback at every stage, resulting in a site that not only looks visually appealing but also drives engagement and conversions. The site was also designed with future scalability in mind, allowing for easy updates as Lula continues to expand their services.
The results
The positive feedback from Lula’s team, customers, and the broader community has been overwhelmingly affirming. Lula’s leadership expressed their satisfaction with the direction and execution, noting how quickly the new brand identity came to life and resonated with their audience.
“The team, customers, and community love the new brand and website!”
Tom Falzani
Co-founder and Chief Product & Tech Officer at Lula
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